In a recent article for Stanford Social Innovation Review, interestingly titled Letting Loose the Crazy Uncle (where the crazy uncle is ‘impact investing’, who, previously shunted away in the attic, is now being encouraged to integrate with the mainstream household or, financial services) – William Burckart from Impact Economy describes the growing awareness and participation in impact investing, including from mainstream financial management powerhouses. The increasing awareness is supported by the approximately $41 trillion in assets predicted to be transferred from the baby boomer generation, and is covered in a new Impact Economy report on the subject.