Who Gives A Crap

Who Gives A Crap is an Australian-based social enterprise which sells ethically made toilet paper aiming to change consumption patterns and raise funds for sanitation projects in developing countries globally.

Who Gives a Crap generates a financial return from the sales of ethically produced toilet paper, tissues and kitchen towels.  Half of its profits are donated, and to date, the other half have been reinvested into the business to help fund its growth.

The impact

Their toilet paper rolls are made from forest friendly materials; either 100% recycled post-consumer waste paper or bamboo fibres. Fifty percent of all profits go towards water and sanitation projects, helping to provide people in developing countries with access to toilets.

Since its inception, Who Gives A Crap has donated over $10 million to help improve global sanitisation for the 2.3 billion people in need. They have also saved tens of thousands of trees, millions of litres of water and thousands of tons of carbon emissions through their environmentally friendly product choices.

The investment

Early on a working capital loan was used to finance the purchase of additional inventory of Who Gives A Crap’s core product line, increasing production volumes and stock on hand to meet demand. Over the duration of the loan term, Who Gives A Crap’s revenue grew more than 250%.